Case Study · Apple TV+
Ted Lasso
Backing the U.S. Men's National Team on the road to the World Cup.
Case Study Film
Overview
To promote Apple TV+'s Emmy award-winning comedy Ted Lasso, we launched a campaign rallying the country behind the U.S. Men's National Soccer Team as they headed to the World Cup.
Out of Home
Key art and out-of-home for the season's launch — bringing Ted Lasso off the screen and into the real world. [Add a line on the specific idea you led — what made the OOH distinct.]
Credits
ClientApple TV+ · Apple
AgencyMedia Arts Lab / TBWA
RoleCreative Director — Luis Aguilera