About
Award-winning artist & creative director, working where brand meets new technology.
Luis Aguilera has created award-winning campaigns for some of the world's largest brands — Apple, Netflix, Instagram, Samsung, and McDonald's among them.
Born in Caracas, Venezuela, he moved to Miami as a teenager and studied art at the Art Institute of Fort Lauderdale. His work has been recognized at Cannes Lions, The One Show, D&AD, Epica, the Webbys, and the Effies.
As an artist, his personal work has shown at global fairs including Scope Art Miami, under his art collective Defithenorm.
Based inNew York City
RoleCreative Director
CollectiveDefithenorm
Recognition
Cannes LionsThe One ShowD&ADWebby
EffieEpicaWaveAddy
Cannes Lions
- Gold PR
- Gold Direct
- Silver Promo & Activation (×3)
- Silver Media
- Silver Industry Craft, Outdoor (×3)
- Bronze Entertainment
- Bronze Direct
- Bronze Cyber (×2)
- Bronze Outdoor
- Bronze Entertainment, Outdoor
The One Show
- Gold Best of Discipline Pencil — OOH
- Gold Out of Home — Craft
- Gold Out of Home — Billboards & Transit / Series
- Silver Film — Short Form Campaign
- Silver Film — Under 100K Budget
- Silver Social — Branded Social Campaign
- Silver Social — Community Building
- Bronze Branded Entertainment — Short Form
- Bronze Social — Branded Social Post
Addy Awards
- Best National — Best of Show
- Best Online / Interactive — Best in Show
- Gold Online Film
- Gold Online / Interactive — Advertising & Promotion
- Gold Branded Content & Entertainment
- Silver Social Media (×2)
- Silver Digital Creative Technology
- Silver Advertising & Promotion
Wave Awards
- Gold Live Broadcast / Streaming
- Gold Cyber — Digital Campaign
- Gold Promo — Products & Services
- Gold PR — Digital & Social
- Gold Branded Content — Digital / Social
- Silver Promo — Digital & Social
- Bronze Social
- Bronze Film — Branded Content
Webby Awards
- Winner Best Use of Earned Media, 2023
- Voice People's Voice — Best Viral PR, 2023
- Hon. Brand Strategy — Spanish Lessons
- Hon. Brand Strategy — Hacer Obstacles
D&AD
- Wood PR / Entertainment, 2023
- Short Experiential — Community Activations
- Short Writing for Advertising — Outdoor
Effie Awards
- Silver Corporate Reputation
- Bronze Multicultural & Lifestyle
- Short Engaged Community
Epica
- Gold Household Maintenance — Outdoor
- Bronze Online — Media & Entertainment
Mosaic
- Won Multicultural Campaign of the Year
Also
- — Ads of the World
- — Best Ads — Top 6 Interactive Ideas