Narcos
Overview
To promote Netflix's Narcos, we built two ideas that pulled the show's world straight into the marketing — both born from what fans were already doing online, and both meeting them on the platforms they live on.
Episode Leak
We took advantage of Narcos' place somewhere between historical nonfiction and narrative television to find perhaps the perfect use for Facebook Live. Episode Leak was a fun, wink-wink way to tease the launch of Season 2 — getting fans to ponder, once again, the show's ever-present question: "Plata o Plomo?"
Spanish Lessons
Pablo Escobar: drug lord, crime boss, linguist. When tweeting fans pointed out that Narcos is basically free Spanish lessons, it gave us a way to promote Season 2 — characters delivering brief lessons, teaching fans the phrases you don't exactly learn in grammar school. The internet was asking for it; we just pushed the content and waited for them to get hooked.