Ignore the Hacks — Luis Aguilera
Case Study · Dove Men+Care

Ignore
the Hacks

Settling the internet's sweat debate — with Marques Brownlee.
ClientDove Men+Care
AgencyOgilvy
RoleCreative Director
Year2026
The Film

The Secret Sweat Society

Somewhere online, men who sweat heavily had quietly organized. In comment threads and subreddits, a self-styled "Secret Sweat Society" swapped homemade fixes for their common enemy — and swore by every one of them.

Raw tomatoes under the arms Duct tape on the pits Chugging tomato juice Cut-up hygiene pads Rubbed-on potatoes

Inventive? Sure. Effective? Not so much. The hacks were mostly inconvenient, occasionally painful, and kept men stuck in a cycle of sweat shame.

The Idea

Dove Men+Care settled the debate the internet couldn't — by meeting it on its own turf. Ignore the hacks. Trust the science. When it comes to stopping heavy sweat, makeshift tricks are no match for proven technology and active skincare ingredients.

The Partner

Marques Brownlee

To make the case credibly, we handed it to one of the most trusted voices in online reviews. In a "Sweat Hack Reviews" series, MKBHD put the internet's most popular — and most bizarre — hacks to the test, then stacked them against Dove Men Maximum Protection.

19MYouTube
5.1MInstagram
Sweat Hack Reviews — the premise
Hacks vs Max with Marques Brownlee
The :30 Spot

Because nothing beats the science of care.

Dove Men Maximum Protection · 96HR Invisible Solid
Credits
ClientDove Men+Care · Unilever
AgencyOgilvy
TalentMarques Brownlee (MKBHD)
RoleCreative Director — Luis Aguilera
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