Case Study · McDonald's HACER®
HACER
Real students. Real obstacles.
The Film
Stories, struggles, successes.
The McDonald's HACER® National Scholarship Program supports outstanding Hispanic students across the country with scholarships.
To reach potential applicants, we made a film featuring real students sharing their stories, struggles, and successes — showing their daily lives and the obstacles they overcome, to inspire and empower the next class to pursue their education.
Short Films
Individual student stories, cut for social.
Credits
ClientMcDonald's HACER®
AgencyAlma DDB
RoleCreative Director — Luis Aguilera