Case Study · Glad
Glad
Taking freshness to a whole different level.
The Film
Fresh Longer.
Glad takes freshness to a whole different level — showing real-time results of food freshness, built straight into a billboard.
The outdoor board was made from 680 orange slices. Some were wrapped in Glad Cling Wrap; as the rest rotted, the message "Fresh Longer" slowly revealed itself.
Recognition
Epica Awards — Gold
The orange-slice billboard was named among the year's freshest advertising, taking Gold in Berlin from Epica's jury of international advertising journalists.
Credits
ClientGlad
AgencyAlma DDB
RoleCreative Director — Luis Aguilera