To promote the Emmy award-winning comedy series Ted Lasso and the AppleTV+ streaming service, we launched a campaign to support the U.S. Men’s National Soccer Team as they headed to the World Cup. The campaign involved creating 27 personalized, handwritten letters for every player on the USMNT. Each message was filled with the classic Ted Lasso wit and charm fans know and love. These letters were blown up to jumbo size and placed on full display in each player’s hometown—on billboards, high schools, and even on the side of a 200-year-old barn.